OH! Esthetics

AI Visibility & Conversion Report

Private one-on-one waxing studio on Ventura Blvd — premium Italian Waxness hard wax. Gentle. Private. Always.

Prepared for Olyvia, OH! Esthetics By rainearcher — automated reporting loop Period Baseline epoch — 2026 Q3 (first 2 weeks) As of 2026-06-29

01 AI answer-engine visibility

When someone asks an AI assistant for a waxing studio near Sherman Oaks, does OH come up? This loop samples five engines on repeat to track it. AI-visibility sampled Mon / Wed / Fri across 5 answer engines; CRO tournament runs on each content change.

Cross-Engine Unbranded Recommendation Rate (CEURR)

8.7%

Share of unbranded local queries (e.g. “brazilian wax Sherman Oaks”, “esthetician for dull skin”) where an AI answer engine recommends OH! Esthetics by name.

⚠ First-pass live baseline (2026-06-18). All of it from Gemini; treat as a noisy single-pass number, not yet a stable trend.

Source: aeo-ops/experiments.tsv · row aeo-epoch-2026Q3-baseline

Engines recommending OH

1 of 5

AI answer engines that name OH! Esthetics on unbranded local queries.

Own-page citation rate

0%

No engine is yet citing OH's own pages as a source. Tier-0 schema/answer-content hygiene is deployed; lifting citations is the next lever.

Google Gemini
8.7%
Recommends OH by name on target queries
Perplexity
0%
Not surfacing OH yet — opportunity
Claude
0%
Not surfacing OH yet — opportunity
ChatGPT
0%
Not surfacing OH yet — opportunity
Google AI Overviews
0%
Not surfacing OH yet — opportunity

Latest sample: 80 rows stored to ceurr.sqlite on 2026-06-29 (ops/status/aeo-sample.json).

02 Conversion optimization

The RENEW! Facial landing-page CRO loop tests page copy with an LLM-judge tournament before it ever touches live traffic, so only proven variants ship.

Offer under test

RENEW! Facial$275105 min

Variants tested 11Metric Booking-starts per session (Square outbound click)

ChampionSlotResult
renew-v1Hero headline8 / 8 LLM-judge votes
renew-v2Subhead4 / 0 LLM-judge votes

No live traffic yet

Offline judge tournament only — no live traffic on the page yet, so no live conversion delta exists. Deploying the paid campaign below is what turns these offline winners into measured lift.

03 Paid acquisition

A search campaign is built and waiting — turning it on is what converts the offline CRO winners above into measured booking data.

RENEW! Facial — Search, $15/day

Account Google Ads 9319907315Conversion “Book appointment” (value $275)

Built and paused — $0 spend to date. Ready to launch.

No spend yet (paused). Live spend/clicks/CPC would be pulled from the Ads dashboard once the campaign is on. Completed appointments live in Square; not bid-on yet.

Summer Smooth package 3 Brazilian waxes + a free underarm wax for $180 (save $55) — Through July.

What I'd do next

  1. Launch the paused RENEW! Facial Search campaign ($15/day) so the deployed CRO champions start collecting live booking-start data instead of offline votes.
  2. Close the AI-visibility gap: OH is recommended on Gemini but invisible on Perplexity, Claude, ChatGPT, and Google AI Overviews. Publish structured, citable answer-content for the top local queries to lift CEURR past the single-engine baseline.
  3. Promote the Summer Smooth package ($180, through July) inside the RENEW! funnel to lift booking-starts during the test window.
  4. Re-baseline CEURR weekly: the 8.7% is within sampling noise, so a stable trend needs 3–4 more sampling rounds before we read it as movement.